Distribution Strategy

Adrian Avendano
2 min readOct 23, 2023

Just like any product, establishing a strong network effect and implementing a sound distribution strategy are pivotal for success. When it comes to AI agents, the question arises: what’s the most promising path forward? While the initial step involves coding the agents and empowering users to create and share their own, there are additional avenues to explore. Here are a few insights I received from ChatGPT:

1. Partnering with Messaging Apps: Consider forging partnerships with popular messaging platforms like WhatsApp, Facebook Messenger, or Slack. This collaboration can involve integrating your AI agents, allowing users to seamlessly add your AI agent as a contact or chatbot within these widely-used platforms.

2. Integration with Existing Software: Exploring partnerships with software providers or platforms in specific industries can be a valuable step. For instance, if your AI agent is tailored for customer support, integrating it with well-established customer relationship management (CRM) software can greatly expand your reach and impact.

3. APIs (Application Programming Interfaces): Offering APIs opens up a world of possibilities. It allows developers to seamlessly integrate your AI agent into their own applications or websites. This not only extends the reach of your technology but also enables its application across a diverse range of industries.

4. Educational Institutions Collaboration: An often-overlooked avenue is collaborating with educational institutions. By incorporating your AI agents into the learning process, you can build a user base comprising students and educators. This unique approach can open up new dimensions of utility and impact.

While options one and two may seem quite reasonable, the fourth suggestion presents a fascinating and somewhat unexplored opportunity. Exploring the best path forward will be essential for realizing the full potential of AI agents.

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Adrian Avendano

Founder GlobalSouthTech. A community with the goal to connect the US and European tech ecosystems w/ Latam, Africa, MENA, China and SEA. http://bit.ly/2zab3jk