Distribution and network effects are fundamental concepts when developing an application or any creation. Let’s examine the world of art and art creations through this lens.
What network effects can a work of art generate? Well, it boils down to the artwork being truly exceptional in the first place and then strategically positioning it to be seen by the initial core or Minimum Viable Audience (MVA).
Art critics and art salons have historically played a monumental role in elevating the prominence of a particular work of art, thereby increasing its visibility. They can also champion art that is seen as groundbreaking or avant-garde. Additionally, galleries are pivotal in bringing potential pieces of art into the spotlight, acting as crucial distribution channels.
Word of mouth, however, plays a pivotal role as well. For people to generate word of mouth, the art or creation must be so compelling that it cannot be ignored. It’s the concept of the “purple cow” in marketing. But all of this ultimately ties back to having that Minimum Viable Audience (MVA) who become advocates for this creation. In the context of art, this specific artwork might deeply resonate with a particular MVA, prompting them to share it with their friends and become passionate advocates for that particular artistic creation or movement, deemed as meaningful.